As a think-and-do tank, Leitmotiv exists to illuminate the inner workings of our digital economy – the environmental harms embedded in our infrastructures, the actual economic value generated at each stage, and the dependencies that concentrate corporate power. Because of this focus, we are aware of the contradictions that come with using Big Tech products such as social media channels in our day-to-day operations. For example, participating in these materially conditioned data ecologies through our social media presence as an independent organization that diligently stands by its principles.

Social media is only one of multiple approaches to spreading our knowledge and speaking to the general public. As we continue to present Leitmotiv on mainstream digital platforms like LinkedIn and Instagram to reach relevant audiences, we do so ethically and considerately by avoiding clickbait, false urgency, and data smog practices in the content we display online. We also see the purpose of social media in the possibility of rerouting individuals to physical places, our own community-based digital environments, and open-source alternatives with potential to become mainstream (such as Mastodon). Instead of preserving the current digital reality, this is the Leitmotiv of our digital future that we want to work towards.

Our website still remains the central and complete source of our knowledge, to which our social media content merely points in a more concise and digestible form, conscious of the limited time we spend daily being connected.